Towards the end of 2014, we commenced our participation in the community by engaging children from low-income families and socially isolated seniors from TRANS Family Services, and contributing financial support to the 50 for Fifty initiative under the SG50 Movement. We strive to support our local community in which the Company operates to contribute to the society.
The outreach program for the children was held at Singapore River Safari giving opportunity for our staff to get involved with the community and mingle with colleagues outside of work where they could relax and communicate with their colleagues informally. This outing gave the children a chance to enjoy themselves outdoors and relate to working adults. The outing was well-received by all participants and the children were delighted with the river rides and attractions, as well as the finale lunch at KFC.
Our elderly-focused initiative saw certain staff taking a group of seniors for a bowling session at Bukit Batok Civil Service Club. Several of these seniors had never played bowling before but nonetheless they enjoyed themselves at the event. Participants were divided into groups and engaged in an informal bowling competition. The activity created a platform for the staff to share their time and social grace with the elderly and also learnt about people of different backgrounds.
With the above two programmes so well-received by both our employees and the participants from TRANS Family Services, we feel encouraged by our efforts to reach out to the community and look forward to organizing similar programmes in future.
The Company also supported the fund raising efforts of the 50 for Fifty “Changemaker”; the funds will be used for the development of an elderly development programme by TRANS Family Services. As a Corporate Partner, the Company matched the SGD 25,000 raised by the Changemaker by donating equally to the fund raising initiative. The Singapore government has also supported the fund raising initiative by matching funds raised and contributed by both the Changemaker and the Company (SGD 50,000) through the Singapore Community Chest’s Care and Share Programme. We are glad that we are able to support the government’s SG50 movement and make a difference to the lives of the seniors supported by TRANS under its elderly development programme.
Moving forward, Raffles United Holdings will look at developing a comprehensive Corporate Social Responsibility (“CSR”) structure that evaluates all resources contributed to our CSR initiatives. This will ensure all contributions are meaningfully spent on community investment activities that improve the living standards and quality of life for our beneficiaries.